Kelly "Girl" Sutton's racing story brings together competitive motorsport, personal determination and a commitment to encouraging people who face difficult challenges. We welcome enquiries from organisations interested in building a thoughtful partnership around those values.
Kelly competed in NASCAR's national truck series while living with multiple sclerosis. Her journey required physical preparation, technical focus, teamwork and the willingness to keep moving forward when circumstances were demanding. That combination gives prospective partners a distinctive platform: one that can speak to racing fans while also supporting wider conversations about resilience, health, inclusion and ambition.
Why partner with Kelly?
Motorsport creates attention because the competition is immediate and easy to understand, but a strong partnership should offer more than trackside visibility. Kelly's background provides an authentic human story that can support internal communications, customer engagement, community programmes and brand content.
Potential programmes are discussed individually. The team will consider the partner's audience, objectives, timing and available resources before proposing activity. This makes it possible to create a focused collaboration rather than a generic package with benefits that may not be useful.
Brand Visibility
Recognition across agreed website content, campaign materials, appearances and other approved communications.
Storytelling
Interviews and editorial content exploring competition, preparation, teamwork and Kelly's experience of living with MS.
Community Engagement
Opportunities to support positive messages around perseverance, participation and facing personal challenges.
Corporate Activity
Selected speaking, guest and staff-engagement opportunities, subject to schedule, location and advance agreement.
Partnership areas
We are open to relevant approaches from national brands, specialist companies and growing businesses. A natural fit may exist in areas such as automotive and mobility, engineering, safety equipment, technology, health and wellness, fitness, financial services, travel, consumer products and professional services.
Support can also be directed toward specific needs. Depending on the programme, this may include communications, digital publishing, event activity, travel, equipment, training, community outreach or the development of new content. Product-only proposals are considered when the product is relevant and can be represented honestly.
What partners can expect
A clear discussion of objectives before deliverables are agreed.
Professional presentation of approved brand names and campaign messages.
A realistic activation plan based on available schedules and resources.
Respect for brand guidelines, medical sensitivity and the integrity of Kelly's story.
Defined contact points so that approvals and programme updates remain organised.
Any use of racing photography, team marks, health-related statements or third-party trademarks must be approved for the proposed campaign. The aim is to create a partnership that is credible to the audience and valuable to both sides.
Start a conversation
If your organisation is exploring a motorsport, community or purpose-led partnership, please introduce the company, the audience you want to reach and the outcome you would like to achieve. Include an approximate time frame and any initial ideas for activation. The team can then determine whether there is a suitable fit and discuss the next step.
